Because what the world really needs is another useless disposable item. These have been around for a while, but if you're a non-TV-watching hipster and haven't seen the commercials yet, Kleenex Hand Towels are basically glorified paper towels that you use to dry your hands because regular cloth towels are "unclean".
I'll ignore Kleenex's insistence on calling the dispenser "innovative" and "revolutionary" (really? Your age-old tissue box design begs to differ) and the fact that if anything, they only promote germ growth (much like antibacterial soap) and keep this rant short.
If you're the type of person to spend $3+tax on 60 disposable hands towels for your bathroom, cool. I'm wiping my hands on you.